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umg x sex pistols
pnfts circa-2022

The Pistol Mint was Universal Music Group’s first foray into digital / physical products, and a huge success: we doubled sales targets, with one month’s anticipated sales volume occurring in the first week. With this launch, Sex Pistols celebrated their past while laying a foundation for the future: one where they can connect more closely with fans, connect fans with each other, and bring their unique brand of anarchy to web3.

tools: cinema 4d, figma, after effects, illustrator, photoshopredshift

team: Straith Schreder, Elyse Fulcher, Caitlin Burns, John Downing, Ryan Goldberg, Louisa McNicoll, Olivia Amu

selected press: nme / rolling stone

Catalogue Campaign of the Year — Music Ally
ryan goldberg