dc bat cowl collection

design, art direction, 3d, 2d

pnfts circa-2022

The Bat Cowl Collection represents a first-of-its-kind NFT experience: a large-scale generative 3D and AR art collection comprised of 12 thousand unique Batman masks, billions of possible combinations and unprecedented access to a multiyear, multiplatform Batman experience.

Each Bat Cowl’s design references over 80 years of Batman history, is wearable in AR, and has new functionality added every 52 days through 2024. Collectors are empowered to create the future, seeing their stories become canon, with the ability to vote on comic book storylines, participate in in-world challenges, access exclusive virtual and IRL events, and craft their own unique identity in Gotham City.

tools: unreal engine, cinema 4d, figma, after effects, illustrator, photoshop, redshift

team: Straith Schreder, Elyse Fulcher, Caitlin Burns, John Downing, Ryan Goldberg, Louisa McNicoll, Olivia Amu



selected press: Variety / Forbes / Hypebeast / VentureBeat / Screenrant / CoinDesk / Decrypt / Coin Telegraph / Yahoo

awards: Finalist — Best Use of Web3 Technology — The Webby Awards

inklings

design, art direction, 3d, 2d

pnfts circa-2023

the inklings are the first big step for the palm generative art maker but also a vast and ever expanding universe of these little guys. this project consisted of nearly 100 static 3d meshs and over 200 materials made in unreal engine. all combined together in 3d space by the PGAM! these launched alongside the palm.garden, a new world full of curiosity.

tools: unreal engine, cinema 4d, figma, after effects, illustrator, photoshop, redshift

team: Straith Schreder, Elyse Fulcher, Caitlin Burns, John Downing, Ryan Goldberg, Louisa McNicoll, Olivia Amu

palm generative art maker

design, art direction, tooling

pnfts circa-2023

the palm generative art maker or "pgam" for short is a groundbreaking pluging for unreal engine that unlocks the world of generative art for everyone. we started the process of creating this as an internal tool but quickly realized it could be so much more. after nearley a year of development its here! democratizing the ability of generative design to anyone that has the time (and 20gb of hard drive space for unreal 5) to learn and create complex generative imagery and stories.

tools: unreal engine, palm generative art maker

team: Straith Schreder, Elyse Fulcher, Ryan Goldberg, Olivia Amu, david cihelna

selected press: coindesk / blockster / nft evening

unreal marketplace download

Harley quinn’s fab & charm offensive

design, art direction, 3d, 2d

pnfts circa-2022

To mark her 30th anniversary, Harley Quinn distributed 30,000 collectibles, inviting fans to her celebration / crime spree. In October 2022, Harley raided the DC Comic Archives, taking with her a copy of Harley Quinn #1. The comic was airdropped to holders as a fully readable NFT comic.

tools: cinema 4d, figma, after effects, illustrator, photoshop, redshift

team: Straith Schreder, Elyse Fulcher, Caitlin Burns, John Downing, Ryan Goldberg, Louisa McNicoll, Olivia Amu


selected press: medium

umg x sex pistols

design, art direction, 3d, 2d

pnfts circa-2022

The Pistol Mint was Universal Music Group’s first foray into digital / physical products, and a huge success: we doubled sales targets, with one month’s anticipated sales volume occurring in the first week. With this launch, Sex Pistols celebrated their past while laying a foundation for the future: one where they can connect more closely with fans, connect fans with each other, and bring their unique brand of anarchy to web3.

tools: cinema 4d, figma, after effects, illustrator, photoshop, redshift

team: Straith Schreder, Elyse Fulcher, Caitlin Burns, John Downing, Ryan Goldberg, Louisa McNicoll, Olivia Amu



selected press: nme / rolling stone

Awards:
Catalogue Campaign of the Year — Music Ally