UPS Logo Design

This project was targeted at logo design and presentation of the created marks. Below is said presentation in the form of a hand bound book, created to showcase what I created. The "client" we were given was UPS, specifically their digital logistics department. Instead of making the design very robotic and more direct representative of the digital side I focused on a figure. This allowed the viewer to see UPS not as a largely computer controlled system and gave it a human life.
These are the detail shots of the book after it was printed and bound.
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